Book publication

For more than two centuries Tonak has given a guarantee of quality handcraft production. Its rich history, irreplaceable experience, and passion for traditional hat-making made it a love brand for many loyal customers both in domestic and foreign markets. For the occasion of 220 years of existence, a book was published – TONAK 1799-2019. It is a source of inspiration and information about the hat history of hatmaking in the Nový Jičín region.

Yak wool berets

Limited collection of berets made of yak wool is something we are really proud of. Yak is a long-haired bovine which can be found in the mountain area of central Asia. Its hair is being collected by families of nomads whose life may depend on it. Yaks from Khagaï Mountains in Mongolia have to withstand harsh temperatures during the winter months which explains the outstanding thermal-regulating properties of the fibers. Berets made of yak fiber are as soft as cashmere, light and breathable, hypoallergenic, and much more.

Crushable Hat Collection

Practicality, elegance, and premium quality are the main advantages of this headwear. Thanks to a special stiffener in the material, the Crushable can be easily rolled up, packed, and taken with you literally anywhere. To make your hat last for years, we recommend keeping it rolled up only for the necessary amount of time, such as for air travel and other transfers. After unwrapping the hat, flatten it with your hand and leave it loose on a flat surface. After returning from the trip, the hat deserves to be steamed, for example with a clothes steamer or over a kettle, and flattened on a flat surface. This hat will write stories with you.

We recommend:

Rolled up only for the necessary travel time
After return, flatten and steam your hat

Video Crushable

For your custom-fit crushable headwear collection, please contact us at sales@tonak.cz.

We are looking forward to participating in your exciting journey with our tailored solution.

TONAK at EXPO Dubai

Hats for Czech pavilion management and staff at Expo 2020 Dubai are custom made by TONAK, which production is based on the masterfully tailored manufactured headwear, style, elegance, and uniqueness.

Colouring was set so that the “denim effect” would evoke the idea of a water spring like the very theme of the national pavilion.

The whole production process of EXPO hats is environmentally responsible and manufacturing them produces zero waste. Production took place exclusively in the Czech Republic.